DEUSCH
Fei Fei Sun, Xiao Wen Ju, Liu Wen, Ming Xi and Shu Pei photographed by Mert and Marcus for Lane Crawford Fall 2011 campaign.
I adore this campaign because it seems so effortless and fresh. I love the casting too, Chinese models are really gaining entry into the fashion industry (although black models seem to be out of the picture now) due to the growing markets in Asia. I think it’s a positive thing that the Chinese market now has more access to fashion and more creative freedom as it has been a very oppressed country in the past, and still has strong laws in place and censorship is present even now.
Campaign video

Fei Fei Sun, Xiao Wen Ju, Liu Wen, Ming Xi and Shu Pei photographed by Mert and Marcus for Lane Crawford Fall 2011 campaign.

I adore this campaign because it seems so effortless and fresh. I love the casting too, Chinese models are really gaining entry into the fashion industry (although black models seem to be out of the picture now) due to the growing markets in Asia. I think it’s a positive thing that the Chinese market now has more access to fashion and more creative freedom as it has been a very oppressed country in the past, and still has strong laws in place and censorship is present even now.

Campaign video

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